Drive market growth with a UK-validated MBA in Marketing. Master strategic brand leadership, global marketing management, and commercial business transformation.
The MBA (Marketing) is a flagship qualification designed to meet the needs and aspirations of early career individuals through the combination of a general management education with the specialist area of Marketing. It is designed for individuals who want to develop both their management skills and new areas of business interest and those seeking fast track career progression opportunities.
The course adopts a practical and applied business curriculum and aims to develop an advanced knowledge of organisations and their effective management in the dynamic competitive global context. a We will enable you to creatively apply this knowledge and understanding to complex issues to systematically and innovatively enhance strategic business and management practice.
This offers a challenging learning opportunity to encourage the integration of theory and practice supported by experienced academics with substantial management experience. You will work with academics and professors of practice on live consultancy projects with leading employers in organisations across private, public and not-for-profit sectors to support your personal and professional development as a creative and innovative leader with the knowledge and skills needed in the global, knowledge-based economy.
You will develop the attributes and skills expected of post-graduates, as recognised by professional and industry bodies such as the Chartered Management Institute and the Confederation of British Industry, including team-working, negotiation skills, leadership, confidence and the ability to apply critical and creative thinking to complex and unclear problems to develop innovative solutions.
This degree aims to enhance your professional prospects by developing your capability to apply the latest thinking relating to organisational development and change in the competitive global context. Successful completion of the MBA (Marketing) highlights your potential to have a real impact on the transformation of the organisation you join.
Marketing Director, Brand Manager, Chief Marketing Officer (CMO), Digital Marketing Strategist, Product Marketing Manager, Market Research Consultant, Business Development Director, Commercial Strategy Lead
In order to cope with the demands of the course you should have:
📌A good Honours degree in any discipline from a recognised university or higher education institution
📌For international students English competence of IELTS 6.0 or equivalent is required. We also consider candidates with other relevant qualifications and individuals with appropriate work experience.
| Unit Code | Level | Credit | Unit Name | Core / Option |
|---|---|---|---|---|
| BSS064-6 | 7 | 30 | Leading and Managing Organizational Resources | Core |
| BSS058-6 | 7 | 30 | Strategy and Global Competitive Environment | Core |
| BSS057-6 | 7 | 30 | Corporate Innovation and Entrepreneurship | Core |
| MAR046-6 | 7 | 30 | Digital Marketing and Communications | Core |
| BSS063-6 | 7 | 15 | Marketing Practice | Core |
| BSS056-6 | 7 | 45 | Theory into Practice Project | Core |
Duration
2 Years
Intake
July, November
Awarding Body
University Of Bedfordshire
Tuition
Contact admissions for current fee schedule